Tom Ford had announced the release of his Signature Collection of fragrances by the end of 2011. This collection represents a part of his latest make - up line. Of the three expected perfumes, the first one will be released in early September 2011. It is named Violet Blondeand it is based on powdery notes of violet and iris. Two other upcoming fragrances are Jasmin Rouge and Santal Blush.

Violet Blonde, glamorous and sophisticated, opens with violet leaf, Italian mandarin and pink pepper. The centerpiece of the composition consists of Tuscan iris absolute, Tuscan orris butter, Sambac jasmine and sampaquita. The base is home to elegant and sophisticated tones of musk, suede, cedar, vetiver and benzoin.

The alluring blonde Lara Stone was chosen to feature the campaign of the whole line