Great brows change everything, and with Benefit Brow Bars dotted across Sydney, world-class brow styling is never far away. This guide covers Benefit’s verified services, the must-have products to keep your results flawless, and the easiest ways to book or shop today - all based on live information from Benefit and City Perfume.
Why choose Benefit for your brows?
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Benefit is the world’s #1 brow brand, shaping around 9 million brows every year with more than 5,000 trained Brow Experts worldwide.
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Every appointment starts with Benefit’s signature Brow Mapping, a three-point technique that tailors the perfect shape to your individual features.
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Sydney offers multiple Benefit counters, including City Perfume Merrylands, Myer Sydney City, David Jones Elizabeth Street, Westfield Bondi Junction, Westfield Miranda and Macquarie Centre.
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City Perfume is an authorised Benefit retailer, guaranteeing genuine products for every after-care need.
Verified brow services you can book today
• Brow Wax & Shape – Precise wax removal plus brow mapping for a fresh, defined arch.
• Brow Tint – Custom semi-permanent dye that deepens colour and creates the look of extra fullness for 3–4 weeks.
• Brow Lamination – A three-step lift and set that straightens and fluffs hairs, delivering a fuller, feathered effect that lasts up to six weeks.
• Brow Wax + Tint Combo – Shape and colour in a single visit for an instant brow makeover.
Essential Benefit products in stock at City Perfume
Precisely, My Brow Pencil
Ultra-fine tip draws hair-like strokes for high-definition detail.
Gimme Brow+ Volumising Gel
Tinted micro-fibres grip each hair, adding instant 3-D density.
24-Hour Brow Setter
Get bold definition with BADgal BANG! 24 Hour Eye Pencils. These rich, creamy, waterproof eye liners glide on smooth and set to a transfer-resistant matte finish.
Shipping, payments and rewards, quick facts
• Standard shipping: $9.95 Australia-wide.
• Express shipping: $15.
• Free standard shipping: Orders over $250 (Chanel items excluded).
• Payment options: Afterpay, Zip Pay, Visa, MasterCard, Amex, Diners, Discover and Maestro.
• Rewards: Earn 2 points per $1; 1,000 points = $10 credit. New members receive 10 % off their first purchase (excludes Chanel and sale items).
How to book or buy
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Book a brow appointment
• Visit Benefit’s AU booking portal, choose your state > City, select your preferred counter, pick your service and confirm. You’ll receive instant email/SMS reminders. -
Shop your brow toolkit
• Go to cityperfume.com.au/beauty, add your chosen products to cart and check out with Afterpay or Zip if you like. Remember: orders over $250 (excluding Chanel) ship free.
Ready to let your brows do the talking? Book a Benefit Brow Bar session today or grab the essentials from City Perfume and enjoy brows that elevate every expression.