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When twins Jean and Jane Ford launched the Benefit Cosmetics brand in San Francisco, in the year 1976, they had one primary ambition: to bring a smile to every woman's face. Their philosophy? “Humor is the best cosmetic”. Their crazy idea? Create playful and innovative products for an instant beauty effect. The result is a unique collection of Benefit must-haves, from Bene Tint to a unique concept to transform your eyebrows in minutes with eyebrow bars and a collection of magical products.

Benefit is a success story, today present in 59 countries on five continents, operating more than 3,000 brow bars and 85 stores worldwide.

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