Niche fragrances are bold, unconventional and always above and beyond in terms of quality. The most creative perfumers use the best ingredients and the most interesting scent notes to create unique scents that won't fall into the mass market. When we say niche, we say different. Everyone will find their unique scent in our wide range of rare perfumes. If you’re into niche perfumes Australia, you can choose an affordable niche perfume for everyday use or a bolder, more adventurous scent created for true connoisseurs.

The best known niche brands are by far the luxury and exclusive brands such as Creed, Frederic Malle, Serge Lutens, Le Labo, by Kilian, Maison Francis Kurkdjian or Byredo. Although we call them "niche", each of them has released over 40 different scents and is now part of an international group. They are all pioneers who later merged with a larger company to continue to grow.

Discover the world of niche perfume brands and reveal your individuality. Find the best perfume for women or for men among our luxury brand perfumes such as Amouage, Parfums de Marly, Penhaligon’s and many others. Browse our collection on

Did you know?
Yes, they are often called niche perfumes but also: Haute parfumerie, exceptional perfumes, luxury perfumes, alternative perfumery, designers perfumes, celebrity scents or even rare perfumes. Exceptional and rare, just like you!


How to Select and Buy the Right Perfume/Cologne online?
Check here The Ultimate Perfume Buying Guide at City Perfume Australia.