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Benefit Cosmetics is a playful, California-inspired makeup brand known for solving beauty problems with quick fixes and a wink. Founded in 1976 by twin sisters Jean and Jane Ford, Benefit made a name for itself with innovative products like blotting papers and stick-on lashes, and for launching the first Brow Bar eyebrow-shaping boutique. Today, as part of LVMH, Benefit continues to delight customers worldwide with its cheeky packaging and effective cosmetics.
Benefit Face & Brows
Benefit’s offerings simplify facial and eyebrow beauty. The cult-favorite POREfessional primer instantly hides pores and smooths skin texture. Their Hello Flawless foundation and concealers provide natural coverage. Brows are a specialty with products like Precisely, My Brow pencil and Gimme Brow volumizing gel, making arch sculpting quick and easy.
Benefit Eyes & Lashes
Eyes get extra love with Benefit’s lash and eye makeup. Top sellers include the They’re Real! and Roller Lash mascaras for dramatic, curled lashes. For lash prep on-the-go, Instant Lash Boost conditioning serum keeps lashes healthy and shiny.
Benefit Lips & Cheeks
Benefit adds a pop of color to lips and cheeks with iconic products. The Benetint cheek and lip stain and Thrrrob blush give a natural flush, while the matte Hoola bronzer lends sun-kissed warmth.
Discover all of Benefit’s beauty solutions at City Perfume and let our makeup experts guide you to your perfect instant-glam look. Our premium service and luxury product range will ensure you find the perfect Benefit product every time.
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