Since their very first release, the Emporio Armani perfumes made perfume an accessory of seduction but also a means of affirming one’s identity. Emporio Armani fragrances reflect a whole generation and never stop reinventing themselves to perpetually seduce the daring and modern youth. Like the eponymous fashion brand, Emporio Armani perfumes speak to the rebellious, the authentic and contemporary, always at the forefront of trends. In Armani’s words, “Emporio is a brand that speaks the language of the present, and this perfume project captures two essential aspects of our time: on the one hand, the return to true and primary feelings - in this case, love - on the other hand, the increasingly close proximity between men and women, while respecting their respective identities and their individuality”.