The cult German brand JOOP is typical for its modernism and authenticity. It beats to the rhythm of the world's major cities and is intended for women and men who love fashion and design. JOOP fragrances bring to the world of perfumery the freshness, originality and exception of their creator. The founder of the brand Wolfgang Joop has always been a great lover of art and beauty. After short studies in psychology, he turned his attention to the world of fashion and quickly won a grand prize in a major design competition. In 1978 he presented to the world his first fashion collection. This has earned him international success and since 1981 he has therefore been creating under his own brand JOOP. The very first creation of the company was JOOP Woman perfume with hints of oriental flowers, and JOOP Man fragrances.