A SCENTED SENTIMENT
A universal name redolent of strength. A bottle with clean lines, glowing like a jewel. A sparkling and palpable joy. Joy de Dior is a unique olfactory experience that sets off the intoxication of the senses.
Joy by Dior comes out at the end of August 2018 as an ode to pleasures and to life. It is conceived as a scent of energy, liveliness and softness, of happiness and good mood.
It is a fragrance illuminated by the vibrant smile of flowers and citrus fruits, the smooth caress of woods and the serenity of musks; a fragrance with a thousand nuances and facets, yet crystal-clear.
Dior perfumer François Demachy said: "JOY by Dior expresses this remarkable feeling of joy by offering an olfactive interpretation of light. This perfume resembles certain pointillist paintings that are rich with a precise, yet not too obvious, technique. It is constructed with multiple nuances, a myriad of facets that lead to an expression that is clear and self-evident."
The composition’s description by the brand: "Zested Bergamot and Mandarin explode in unison with flowers. Grasse Rose, in both Essence and Absolute form, as well as heady Jasmine, blend with these delectable fruits in a vibrant smile. Warm and creamy sandalwood embraces us in softness. An intimate signature, the clear and powdery whisper of musks creates a tender and sensual skin-on-skin effect."
The bottle is of a simple shape, crystal and soft pink, jewel-like. The face of the advertising campaign is actress Jennifer Lawrence.