According to Women's Wear Daily: Australian actress Cate Blanchett has been confirmed as the new face of Giorgio Armani Parfums, a division of L’Oréal Luxe. Blanchett, who is rehearsing for a play with Isabelle Huppert at the Sydney Theatre Company, will be the face of an advertising campaign for a new eau de parfum called Giorgio Armani Si Perfume that will hit shelves at the end of the summer. The confirmation comes after weeks of unsubstantiated buzz following press reports about a fragrance collaboration between the actress and Giorgio Armani, who have a long-standing professional relationship. Blanchett has often worn Armani creations on the red carpet and openly expressed admiration of him." Si Perfume was launched in 2013.
She says YES to life!
Sì to Strength
Sì to Dreams
Sì to Freedom
Sì to Love
Sì to Myself
Giorgio Armani Si Perfume is a modern chypre, reinvented with deep blackcurrant nectar, airy florals and musky blond wood. Si Perfume scent is at first delicate, then lingers with mystery and later makes you remember her.
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